The company plans to use their strong influence in Asia by enacting differentiated marketing strategies , targeting not only domestic customers, but also foreign customers as well.
2.
In a seminal article, Kara and Karnak ( 1997 ), referred to "'finer segmentation "'( FS ) as " the final advancement in market segmentation as it combines the use of differentiated marketing and niche marketing to reach the smallest groups in the marketplace ".
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